Last updated: 12 October 2026
What are cookies?
Cookies are small text files stored on your device when you visit a website. They help the site work, remember your choices and, where you agree, help us understand how it is used. This policy explains the cookies used on trulybeauty.co.uk, in line with the Privacy and Electronic Communications Regulations (PECR) and the UK GDPR.
Cookies we use
Strictly necessary cookies
These are needed for the shop to work, for example to keep items in your cart, remember your login and complete checkout. They do not need your consent and cannot be switched off in our systems.
| Cookie | Purpose | Duration |
|---|---|---|
| woocommerce_cart_hash, woocommerce_items_in_cart | Track the contents of your cart | Session |
| wp_woocommerce_session_* | Stores your shopping session | About 2 days |
| wordpress_logged_in_*, wordpress_sec_* | Keep you signed in to your account | Session, or up to 14 days if “Remember me” is ticked |
| wordpress_test_cookie | Checks that your browser accepts cookies | Session |
Functional cookies
These remember choices you make, such as recently viewed products, to make your visit easier.
Analytics and marketing cookies
If we use analytics or marketing tools, for example to see which pages are popular or to measure advertising, they are only switched on with your consent. You can accept or reject them using the cookie banner and change your choice at any time.
Managing cookies
You can control or delete cookies in your browser settings. Blocking strictly necessary cookies may stop parts of the shop, such as the cart and checkout, from working. Guidance for common browsers is at aboutcookies.org.
Third-party cookies
Some features, such as embedded maps, payment pages or social links, may set their own cookies. We do not control these, so please check the relevant provider’s own policy.
More information
See our Privacy Policy to find out how we use personal information. We may update this policy from time to time.
Contact us
Email: admin@trulybeauty.co.uk
WhatsApp: +44 7402 639937
Post: Trulybeauty, 29 Lewisham Road, London SE13 7QS, United Kingdom